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BSI Strengthens Hong Kong Foothold Through Outsourcing

Chrissy Coleman

4 May 2012

Banca della Svizzera Italiana, the Generali-owned bank, has further bolstered its Hong Kong division by outsourcing its booking centre.

BSI now runs all five of its worldwide back offices, including its headquarters in Switzerland, Singapore, Monaco, Nassau and Luxembourg, through outsourcer B-Source’s platform.

BSI is the first bank of its size to successfully convert its global operations to an integrated BPO banking solution, said the firm in a statement, providing a more streamlined back office platform and greater synergies across its divisions.

By operating its booking centers on the Avaloq-based, B-Source Master application, BSI hopes to better respond to the market conditions and regulatory requirements of the individual countries in which it operates.

This move supports BSI Hong Kong’s efforts to differentiate itself in the overcrowded Asian market. “The main focus within the first 12 months was to set up the back office platform which we have achieved very successfully,” Esther Heer, head of BSI Hong Kong, exclusively told WealthBriefingAsia in March.

The Hong Kong office, which received its banking license from the Hong Kong Monetary Authority in December 2011, has rapidly grown into an 80-plus workforce in just over two years. Heer stated that the Asia team has ambitions to grow Assets under Management in the region to around SFr18 billion ($20 billion) within the next five years – around a quarter of BSI Group’s current global AuM of SFr72 billion.